01Industry
SEO + GEO AI for Education & Training.
Schools, training organizations, independent trainers: education queries are highly comparative. Appearing in 'best X training' on ChatGPT and Perplexity needs EducationalOrganization + Course schema, structured testimonials and certifications highlighted.
02Symptoms we know
- —Aggregators (Coursera, edX, Class Central) lock SERPs
- —No Course schema on program pages
- —Unstructured alumni testimonials (Review schema missing)
- —Accreditations not valued in JSON-LD (trust loss)
03Our playbook
- 01EducationalOrganization + Course + Person (trainers) + Review schema
- 02Hub per skill/job target + outcomes (FAQ + placement stats)
- 03Annual 'post-training placement' study = LLM-magnet
- 04Education media backlinks (Class Central, Inside Higher Ed, EdSurge)
- 05Aligned trainer LinkedIn profiles (Person schema + sameAs)
04Proof
Target: +120% SEO/GEO-sourced enrollments within 9 months.
05Other industries
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FinTech & Neobanks
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B2B SaaS
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E-commerce & DTC
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Law firms & LegalTech
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B2B Services & Consulting
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Healthcare & Clinics
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Construction & Trades
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Restaurants & Hospitality
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Beauty & Wellness
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Real Estate & Development
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Creatives: Photo, Video, Design
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Regulated professions: notary, accountant, bailiff
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Local retail: boutique, florist, optician, jewelry
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Industry & B2B Manufacturing
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Automotive & Mobility
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Marketing, Agencies & Freelancers