SEO + GEO AI for Insurance & Brokerage.
The archetypal YMYL sector, saturated with comparison sites. Without rock-solid E-E-A-T and structured data, no chance of appearing in an AI answer.
- —Comparison sites lock 90% of commercial queries
- —Coverage and exclusions written in jargon, not extractable
- —No InsuranceAgency / Service / Offer / FAQPage schema
- —Unnamed authors on YMYL content (regulatory status, licence)
- —Outdated regulatory content (cancellation, deadlines, claims)
- 01Rewrite coverage into clear comparison tables (covered / not covered)
- 02InsuranceAgency + Service + Offer + FAQPage + Person (licensed advisers) schema
- 03Up-to-date regulatory hub with dates and official sources cited
- 04Pages per risk profile (occupation, size, industry) instead of generic product pages
- 05Trust signals: licence numbers, verified reviews, commission transparency
- 06Monitoring 'best insurance for…' prompts on ChatGPT and Perplexity
Target: break into the top 10 on risk-profile queries and get cited on comparison prompts.
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FinTech & Neobanks
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B2B SaaS
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E-commerce & DTC
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Law firms & LegalTech
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B2B Services & Consulting
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Healthcare & Clinics
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Construction & Trades
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Restaurants & Hospitality
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Beauty & Wellness
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Real Estate & Development
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Education & Training
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Creatives: Photo, Video, Design
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Regulated professions: notary, accountant, bailiff
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Local retail: boutique, florist, optician, jewelry
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Industry & B2B Manufacturing
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Automotive & Mobility
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Marketing, Agencies & Freelancers
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Travel, Tourism & Accommodation
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Transport & Logistics
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Energy & CleanTech
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Agriculture & Agrifood
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Sport, Fitness & Coaching
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Events & Venues
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Luxury, Fashion & Jewelry
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HR, Recruitment & Executive Search
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Media, Publishing & Content Business
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Crypto, Web3 & Blockchain
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DeepTech, Hardware & Industry 4.0
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Biotech, MedTech & Pharma
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Cybersecurity & IT Services
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Business Aviation, Yachting & Ultra-Luxury
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Veterinary & Pet Care
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Home & Proximity Services
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Telecom, Cloud & Hosting
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Gaming, Esports & Entertainment
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Marketplaces & Platforms
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Startups & Funded Scale-ups
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Small & Medium Businesses
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Mid-market & Enterprise
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Franchises & Multi-location Networks
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Independents, Freelancers & Solopreneurs
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Nonprofits, NGOs & Foundations
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Public Sector & Local Government
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Religious Associations & Communities
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IT Services Companies & Consultancies