Our method, per industry.
Every market has its own engines, queries and signals. We packaged a playbook per industry — pick yours.
→ fintech
FinTech & Neobanks
French FinTech lands in the Very high band in our 2026 AI Citation Barometer (anonymized sector view). Several sub-segments — neobanks, spend management, payroll, employee benefits — are cited on nearly every engine (ChatGPT, Perplexity, Gemini, Claude). The bar is high — here is the method to break in.
→ saas
B2B SaaS
SEO + GEO is now the #1 acquisition channel for Series A/B SaaS. pSEO strategy, comparison pages, ChatGPT/Perplexity citations on 'best X software' queries.
→ ecommerce
E-commerce & DTC
AI shopping (ChatGPT Shopping, Perplexity Buy) is becoming a major channel. Complete Product schemas, optimized pages and presence in the product Knowledge Graph.
→ legal
Law firms & LegalTech
Legal queries are massively YMYL: E-E-A-T, Attorney/LegalService schemas and topical authority are decisive. Ranking #1 on 'lawyer X Paris' isn't enough — you must be cited by ChatGPT as a reference source.
→ b2b-services
B2B Services & Consulting
For agencies, consultancies and IT services firms, differentiation comes from topical authority and presence in AI answers to C-level strategic questions.
→ healthcare
Healthcare & Clinics
Doctors, dentists, physios, osteopaths, clinics: health queries are deeply YMYL. Google and LLMs look for certified medical sources. Rank #1 depends on E-E-A-T, MedicalBusiness schema and the practitioner's entity anchoring.
→ construction
Construction & Trades
Architects, plumbers, electricians, carpenters, landscapers, masons: local SEO decides. 70% of construction searches happen on 'trade + city'. Without LocalBusiness schema + a current Google Business Profile, you're invisible.
→ restaurants
Restaurants & Hospitality
Restaurants, hotels, bars, chefs: TripAdvisor, TheFork and Booking siphon clicks. To exist in 2026 you need to be cited by ChatGPT 'best restaurant in Paris' and Perplexity 'where to dine in Geneva tonight'.
→ beauty-wellness
Beauty & Wellness
Hair salons, beauticians, spas, yoga, coaches: Treatwell and Planity capture bookings. Taking back the direct channel requires HealthAndBeautyBusiness schema, Google reviews and indexed Instagram + Pinterest presence.
→ real-estate
Real Estate & Development
Real estate agencies, developers, buyer's agents: Zillow, Rightmove and PrimeLocation dominate. Differentiation comes from RealEstateAgent schema, neighborhood hubs, republishable market studies and AI citations on 'price/sqm + city/area'.
→ education-training
Education & Training
Schools, training organizations, independent trainers: education queries are highly comparative. Appearing in 'best X training' on ChatGPT and Perplexity needs EducationalOrganization + Course schema, structured testimonials and certifications highlighted.
→ creative-photo-video
Creatives: Photo, Video, Design
Photographers, videographers, designers, illustrators, musicians: your portfolio must be indexable AND citable by LLMs 'best wedding photographer Paris'. ImageObject + VideoObject + CreativeWork schemas change the game.
→ regulated-professions
Regulated professions: notary, accountant, bailiff
Notaries, accountants, bailiffs, insurance brokers: maximum YMYL. The slightest regulatory blur kicks you out of AI Overviews. Attorney/AccountingService/LegalService schema + professional-body anchoring are decisive.
→ local-retail
Local retail: boutique, florist, optician, jewelry
Local retail: 'X near me' queries are exploding. Without an optimized Google Business Profile + Store schema + Product schema on the catalog, your Amazon and national-chain competitors win.
→ industry-b2b
Industry & B2B Manufacturing
Factories, wholesalers, equipment makers, industrial subcontractors: your B2B buyer does 70% of research before any sales contact. Without a structured technical hub + Product/Service schema + case studies, you're shortlisted last.
→ automotive-mobility
Automotive & Mobility
Garages, dealerships, rental, soft mobility: AutoTrader, CarGurus and OEMs lock SERPs. Capturing local intent needs AutoDealer/AutoRepair schema, model + city hubs and massive Google reviews.
→ marketing-agencies-freelance
Marketing, Agencies & Freelancers
Web agencies, SEO/SEA/branding freelancers, growth consultants: your market is saturated and LLMs aggregate reviews. Becoming 'the one ChatGPT cites for best X agency in Paris' needs proprietary studies + founder authority + measured share of voice.