Our method, per industry.
Every market has its own engines, queries and signals. We packaged a playbook per industry — pick yours.
→ fintech
FinTech & Neobanks
French FinTech lands in the Very high band in our 2026 AI Citation Barometer (anonymized sector view). Several sub-segments — neobanks, spend management, payroll, employee benefits — are cited on nearly every engine (ChatGPT, Perplexity, Gemini, Claude). The bar is high — here is the method to break in.
→ saas
B2B SaaS
SEO + GEO is now the #1 acquisition channel for Series A/B SaaS. pSEO strategy, comparison pages, ChatGPT/Perplexity citations on 'best X software' queries.
→ ecommerce
E-commerce & DTC
AI shopping (ChatGPT Shopping, Perplexity Buy) is becoming a major channel. Complete Product schemas, optimized pages and presence in the product Knowledge Graph.
→ legal
Law firms & LegalTech
Legal queries are massively YMYL: E-E-A-T, Attorney/LegalService schemas and topical authority are decisive. Ranking #1 on 'lawyer X Paris' isn't enough — you must be cited by ChatGPT as a reference source.
→ b2b-services
B2B Services & Consulting
For agencies, consultancies and IT services firms, differentiation comes from topical authority and presence in AI answers to C-level strategic questions.
→ healthcare
Healthcare & Clinics
Doctors, dentists, physios, osteopaths, clinics: health queries are deeply YMYL. Google and LLMs look for certified medical sources. Rank #1 depends on E-E-A-T, MedicalBusiness schema and the practitioner's entity anchoring.
→ construction
Construction & Trades
Architects, plumbers, electricians, carpenters, landscapers, masons: local SEO decides. 70% of construction searches happen on 'trade + city'. Without LocalBusiness schema + a current Google Business Profile, you're invisible.
→ restaurants
Restaurants & Hospitality
Restaurants, hotels, bars, chefs: TripAdvisor, TheFork and Booking siphon clicks. To exist in 2026 you need to be cited by ChatGPT 'best restaurant in Paris' and Perplexity 'where to dine in Geneva tonight'.
→ beauty-wellness
Beauty & Wellness
Hair salons, beauticians, spas, yoga, coaches: Treatwell and Planity capture bookings. Taking back the direct channel requires HealthAndBeautyBusiness schema, Google reviews and indexed Instagram + Pinterest presence.
→ real-estate
Real Estate & Development
Real estate agencies, developers, buyer's agents: Zillow, Rightmove and PrimeLocation dominate. Differentiation comes from RealEstateAgent schema, neighborhood hubs, republishable market studies and AI citations on 'price/sqm + city/area'.
→ education-training
Education & Training
Schools, training organizations, independent trainers: education queries are highly comparative. Appearing in 'best X training' on ChatGPT and Perplexity needs EducationalOrganization + Course schema, structured testimonials and certifications highlighted.
→ creative-photo-video
Creatives: Photo, Video, Design
Photographers, videographers, designers, illustrators, musicians: your portfolio must be indexable AND citable by LLMs 'best wedding photographer Paris'. ImageObject + VideoObject + CreativeWork schemas change the game.
→ regulated-professions
Regulated professions: notary, accountant, bailiff
Notaries, accountants, bailiffs, insurance brokers: maximum YMYL. The slightest regulatory blur kicks you out of AI Overviews. Attorney/AccountingService/LegalService schema + professional-body anchoring are decisive.
→ local-retail
Local retail: boutique, florist, optician, jewelry
Local retail: 'X near me' queries are exploding. Without an optimized Google Business Profile + Store schema + Product schema on the catalog, your Amazon and national-chain competitors win.
→ industry-b2b
Industry & B2B Manufacturing
Factories, wholesalers, equipment makers, industrial subcontractors: your B2B buyer does 70% of research before any sales contact. Without a structured technical hub + Product/Service schema + case studies, you're shortlisted last.
→ automotive-mobility
Automotive & Mobility
Garages, dealerships, rental, soft mobility: AutoTrader, CarGurus and OEMs lock SERPs. Capturing local intent needs AutoDealer/AutoRepair schema, model + city hubs and massive Google reviews.
→ marketing-agencies-freelance
Marketing, Agencies & Freelancers
Web agencies, SEO/SEA/branding freelancers, growth consultants: your market is saturated and LLMs aggregate reviews. Becoming 'the one ChatGPT cites for best X agency in Paris' needs proprietary studies + founder authority + measured share of voice.
→ travel-tourism
Travel, Tourism & Accommodation
Travel is where AI replaced classic search fastest: '5-day Martinique itinerary', 'best spa hotel in Annecy'. If your brand isn't in the answer, it's out of the decision journey.
→ transport-logistics
Transport & Logistics
Carriers, 3PLs, freight forwarders: supply chain buyers now build their short-list inside ChatGPT. SEO + GEO replaces cold RFPs.
→ energy-cleantech
Energy & CleanTech
Solar, IPPs, storage, energy retrofits: subsidized, highly competitive, and de facto YMYL (investment, regulation). GEO is a decisive differentiator.
→ agrifood
Agriculture & Agrifood
Cooperatives, AgTech, food processing, direct sales: massive information demand and almost nobody has structured content for AI engines.
→ sport-fitness
Sport, Fitness & Coaching
Gyms, boxes, coaches, clubs: every prospect searches 'gym near me' or asks ChatGPT for a program. Two battles to win at once.
→ events
Events & Venues
Event agencies, venues, caterers, team building: demand is hyper-local and hyper-intentional. AI already answers 'here are 5 venues for a Lyon offsite'.
→ luxury-fashion
Luxury, Fashion & Jewelry
Luxury long refused SEO. The result: AI cites resellers and magazines, not the maisons. Regaining entity control is urgent.
→ insurance-brokerage
Insurance & Brokerage
The archetypal YMYL sector, saturated with comparison sites. Without rock-solid E-E-A-T and structured data, no chance of appearing in an AI answer.
→ hr-recruitment
HR, Recruitment & Executive Search
Agencies, ATS vendors, headhunters: dual audience (clients + candidates) and huge query volume on jobs, salaries and role descriptions.
→ media-publishing
Media, Publishing & Content Business
AI Overviews cannibalize editorial traffic. Surviving media become the cited source, not the default clicked page.
→ crypto-web3
Crypto, Web3 & Blockchain
A financial YMYL sector, heavily scrutinized and treated cautiously by AI. Only verifiable, transparent entities earn citations.
→ deeptech-hardware
DeepTech, Hardware & Industry 4.0
Long sales cycles, technical buyers, highly specific queries: DeepTech is ideal GEO territory — little competition on structured content.
→ biotech-pharma
Biotech, MedTech & Pharma
Maximum YMYL with strong regulatory constraints. AI visibility is earned through rigor: sources, qualified authors, structured data.
→ cybersecurity
Cybersecurity & IT Services
MSPs, MSSPs, pentesters, IT services: CIOs and CISOs look for precise technical answers. Expertise content is the most profitable acquisition channel.
→ aviation-yachting
Business Aviation, Yachting & Ultra-Luxury
Low volume, huge value per lead. Clients now use AI to frame a charter request before contacting a broker at all.
→ veterinary-pets
Veterinary & Pet Care
Clinics, pet food, pet insurance: massive information demand, animal YMYL, and very little properly structured content.
→ home-services
Home & Proximity Services
Cleaning, childcare, elder care, moving, emergency repairs: 100% local, 100% urgent. Whoever the AI cites gets the booking.
→ telecom-cloud
Telecom, Cloud & Hosting
A technical market where buyers compare specs. AI loves comparison tables — as long as they're machine-readable.
→ gaming-esports
Gaming, Esports & Entertainment
Young audience, enormous query volume, but massively duplicated content. Differentiation comes from proprietary data and structured content.
→ marketplaces
Marketplaces & Platforms
A marketplace lives or dies by programmatic SEO — and since 2025, by its ability to be cited as the reference platform by AI.
→ startups
Startups & Funded Scale-ups
Post-seed or post-Series A, the goal is making SEO + GEO profitable before the next round. Priority: purchase-intent queries, not the blog.
→ smb
Small & Medium Businesses
No marketing team, tight budget — yet most of the potential is local and reachable. An SMB wins SEO + GEO on 20 well-chosen queries.
→ midmarket-enterprise
Mid-market & Enterprise
Large sites, complex governance, technical debt: the challenge isn't producing more, it's unlocking what already exists and consolidating brand entity.
→ franchises-networks
Franchises & Multi-location Networks
A 50 or 500-location network is a local SEO machine — or a duplicate content field. It all depends on architecture.
→ independents-freelancers
Independents, Freelancers & Solopreneurs
An independent doesn't need 10,000 visits: they need ten good clients. Solo SEO + GEO is won on niche focus and personal authority.
→ nonprofits-ngos
Nonprofits, NGOs & Foundations
Fundraising, advocacy, volunteering: three audiences, one site, and often zero structure. Yet AI readily cites reliable nonprofit sources.
→ public-sector
Public Sector & Local Government
Citizens now ask AI their administrative questions. If the authority isn't the cited source, a forum or third-party site answers in its place.
→ religious-associations
Religious Associations & Communities
Parishes, congregations, movements, places of worship: an online presence often static, poorly structured, invisible to AI. Yet spiritual, liturgical and practical questions flood ChatGPT, Perplexity and Gemini — and authority goes to whoever structures their content best.
→ it-services-esn
IT Services Companies & Consultancies
IT services companies, tech consultancies, dev agencies: your clients buy expertise, not a catalog. IT and procurement leaders ask ChatGPT and Perplexity 'which IT consultancy should I pick for X' — and answers cite those who structured their proof.