01Industry
SEO + GEO AI for Beauty & Wellness.
Hair salons, beauticians, spas, yoga, coaches: Treatwell and Planity capture bookings. Taking back the direct channel requires HealthAndBeautyBusiness schema, Google reviews and indexed Instagram + Pinterest presence.
02Symptoms we know
- —Planity/Treatwell suck up clicks and customer data
- —No trend/advice blog (zero topical authority)
- —Unstructured before/after photos (ImageObject missing)
- —No mentions in beauty media (Vogue, Marie Claire, ELLE)
03Our playbook
- 01HealthAndBeautyBusiness + Service (per treatment) + AggregateRating schema
- 02Native booking with Action schema + calendar integration
- 03Trends blog (1 post/week) → AI topical authority
- 04Before/after gallery in ImageObject schema + SEO caption
- 05Beauty digital PR (Vogue, Marie Claire, Glamour)
04Proof
Target: 60% direct bookings vs 20% before, within 6 months.
05Other industries
→
FinTech & Neobanks
→
B2B SaaS
→
E-commerce & DTC
→
Law firms & LegalTech
→
B2B Services & Consulting
→
Healthcare & Clinics
→
Construction & Trades
→
Restaurants & Hospitality
→
Real Estate & Development
→
Education & Training
→
Creatives: Photo, Video, Design
→
Regulated professions: notary, accountant, bailiff
→
Local retail: boutique, florist, optician, jewelry
→
Industry & B2B Manufacturing
→
Automotive & Mobility
→
Marketing, Agencies & Freelancers