SEO + GEO AI for large groups: governance and AI share of voice
A large group (5000+ employees, multi-brand, multi-country) doesn't 'do SEO'. It pilots share of voice across hundreds of thousands of queries and dozens of LLMs. It's a board-level topic, not marketing.
1. Map brands + entities
Full inventory: parent + subsidiaries + products + executives. Each entity has its Wikidata, Knowledge Panel, linked Organization schema. Without mapping, LLMs blur everything.
2. Unified SEO platform
One governance tool (Botify, Conductor, BrightEdge or in-house) for 50-500 sites. Otherwise each BU does SEO in isolation and global authority collapses.
3. AI Crawlers policy
Group decision: do we allow GPTBot, ClaudeBot, Google-Extended, PerplexityBot? At what granularity per brand? Blocking indirect competitors (press) while allowing yourself. Legal + strategic.
4. AI Share of Voice per market
Measure monthly the share of AI citations per brand, country, segment. The 2026 KPI replacing traditional press share of voice.
5. Crisis comms + GEO
When crisis hits, LLMs relay the dominant narrative for months. A 'GEO crisis response' (update of institutional pages, Wikipedia push, structured releases) becomes critical.
6. ESG + structured open data
CSRD reports published in JSON-LD + open datasets become premium sources for Gemini and Perplexity. Groups that publish well get cited on 'best ESG player [sector]'.
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