01Strategy
GEO vs SEO: do you have to choose?
·7 min read
Based on 2025 SparkToro/Similarweb estimates corroborated by our internal monitoring, nearly 4 out of 10 searches end without a click in 2026. If your SEO is perfect but ChatGPT does not cite you, you lose half your market.
SEO alone is not enough
Per our internal monitoring (OMNIRK, May 2026, 5,000 FR queries sample), Google AI Overviews appears on roughly one in two French SERPs. Perplexity publicly claims tens of millions of monthly users. Not being cited = invisible.
GEO alone is not enough either
Without Google authority (backlinks, EEAT), LLMs have no reason to cite you. PageRank remains a major authority signal for LLMs.
The winning 2026 stack
Flawless technical SEO + LLM-structured content (schema.org + llms.txt) + Wikidata entities + AI citation monitoring. The OMNIRK stack.
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