01Strategy
Google AI Overviews: survive and thrive
·6 min read
Since the French rollout of AI Overviews (March 2025), sites in our panel observe on average a double-digit drop in organic clicks on informational queries (internal OMNIRK estimate). But there is a solution.
Become an AI Overview source
Google cites 3-4 sources per AI Overview. Pages cited as a source recover a significantly higher CTR on the residual position (internal OMNIRK observation 2025-2026).
Passage-ranking format
Google extracts passages, not pages. Optimize 40-60 word paragraphs with a complete, numeric answer.
Reinforced EEAT
Author schema + bio + external references (Wikipedia, LinkedIn) are the first signals to enter an AI Overview.
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