01Technical
Core Web Vitals 2026: INP, LCP, CLS
·6 min read
Core Web Vitals remain a direct ranking factor. A slow site = significant conversion loss (public Google studies and our own measurements converge on a double-digit impact).
INP < 200 ms
Interaction to Next Paint measures real responsiveness. Target: <200 ms at the 75th mobile percentile. Optimize blocking JS.
LCP < 2.5 s
Largest Contentful Paint = perceived speed. Preload the hero image + edge CDN + AVIF/WebP format.
CLS < 0.1
Cumulative Layout Shift = visual stability. Always reserve width/height on images and iframes.
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