SEO + GEO AI for electricians: become the local reference
Residential and commercial electrical markets are saturated online, but 60% of electrician sites are technically outdated (internal OMNIRK audit, 200 trades sites scanned 2025). That's a window of opportunity.
1. Target high-intent queries
'Emergency electrician [city]', 'consumer unit upgrade', 'EV charger install'. These have high SEA CPC — capture them via SEO + GEO for free.
2. Service × city pages (silo)
Cross 5 main services with 10 cities = 50 long-tail pages. Each page: unique H1, pricing, job photos, Service + areaServed schema.
3. Certifications in schema.org
Qualifelec, NICEIC, NABCEP: integrate into Organization's hasCredential. LLMs use these signals to answer 'certified electrician [standard]'.
4. Educational content = AI citations
'How an RCD works', 'NEC code summary'. Q→A format, dated numbers. These pages get massively cited by ChatGPT and Perplexity for consumer queries.
5. Video reviews + before/after photos
Multimodal LLMs (Gemini 3, GPT-5) start parsing Google review images. Before/after panel photos with captions = credibility signal.
6. Trade directory backlinks
Industry-specific directories: high-authority backlinks. The difference between ranking and being invisible.
Full industry playbook
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