01Vertical
SaaS B2B SEO playbook for 2026
·9 min read
For B2B SaaS, SEO + GEO typically generates several times more qualified leads than paid ads, with a markedly lower CAC (internal OMNIRK estimate on B2B SaaS clients).
Topic clusters > isolated keywords
Build 5-10 pillars of 3,000 words + 30-50 satellite articles. Dense internal linking = topical authority.
Comparison pages
A majority of SaaS purchases start with an 'X vs Y' search (observation shared by Gartner and our monitoring). A well-made vs/competitor page can drive a significant share of signed deals.
Free tools
Calculators, free audits = natural backlinks + utility signal for LLMs. Our free audit generated 800+ DA40+ backlinks.