01GEO
ChatGPT Search: 7 levers to get cited
·7 min read
ChatGPT Search uses Bing + a proprietary OpenAI graph. Optimizing for both = double exposure.
Bing Webmaster Tools
Mandatory. ChatGPT relies primarily on the Bing index (technical observation shared by the SEO community and confirmed by our monitoring). Submit your sitemap + enable IndexNow.
Allow GPTBot
OpenAI only crawls if you allow GPTBot in robots.txt. Otherwise zero citation.
Conversational format
ChatGPT prefers content written like answers: H2 question, short paragraph, concrete example.
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